About Sable
A different kind of
intimacy retailer
We are a curated online retailer of premium intimate wellness products, selling directly to adults in New Zealand, Australia, and beyond. Everything we carry has been chosen deliberately — for its craft, its materials, and the experience it delivers.
Sable began with a simple observation: the market for intimate products had split into two unsatisfying halves. On one side, clinical medical aesthetics that treated desire as a problem to be solved. On the other, a mass-market race to the bottom — cheap materials, aggressive marketing, and a complete disregard for the person buying.
Neither felt right. And neither reflected the way that most thoughtful adults actually approach their intimate lives — with care, curiosity, and an appreciation for things made well.
We built Sable to occupy the space between. A small, considered edit of the world's finest intimate objects — chosen from hundreds considered, assessed against a consistent standard, and presented with the same seriousness you would expect from any other luxury retailer.
The brands we carry have spent years, sometimes decades, refining what they make. They use body-safe materials, employ genuine designers and engineers, and back their products with meaningful warranties. We are proud to be their authorised retail partner in New Zealand and Australia.
Our position
We carry fewer things. Better things.
Our standard
Every product assessed for material safety, build quality, and the experience it delivers.
Our market
Adults who know the difference — and expect it.
What we stand for
Three principles, without exception
01
Curation
We do not carry everything. We carry what we believe in. Every product in the Sable collection has passed the same assessment — materials, construction, maker ethics, and the quality of the experience it delivers. If it does not meet our standard, it does not appear on the site. The edit is the point.
02
Discretion
Your privacy is not an afterthought — it is a design requirement. All orders are dispatched in plain, unbranded packaging with no identifying marks on the outer box. Your payment statement will show a neutral merchant descriptor. We do not share customer data with third parties for marketing purposes. Ever.
03
Quality
We work only with established manufacturers who use body-safe, certified materials — medical-grade silicone, stainless steel, ABS plastic. Every brand we carry backs their products with a manufacturer's warranty of at least one year. Premium objects deserve to last — and to be supported when they don't.
How we operate
A direct retailer,
not a marketplace
Sable is an online retail business. We are the seller of record for every transaction on this site. We select the products we carry, set the prices, manage customer relationships, and stand behind every purchase.
We are an authorised retail partner of the brands we carry — working directly with manufacturers and their regional distributors. We do not operate as a marketplace, and we do not facilitate sales between third parties.
All products sold through Sable are personal wellness and lifestyle objects. They are not medical devices and are not marketed with therapeutic or medical claims. All products comply with applicable consumer product safety standards in New Zealand and Australia.
Sable Digital Limited is a registered New Zealand company (company number 9415747), operating under New Zealand law and subject to the Consumer Guarantees Act 1993, the Fair Trading Act 1986, and the Privacy Act 2020.
The Sable promise
What you can expect, always
Discreet packaging
Plain outer box. No branding, no identifying marks. Nothing to explain to anyone.
Secure payment
Processed by Stripe. Your card details never touch our servers. Neutral billing descriptor on your statement.
30-day returns
Unused products returned within 30 days for a full refund. No questions asked on change of mind.
Manufacturer warranty
Every product backed by at least a 1-year manufacturer's warranty. We handle claims on your behalf.
The collection is waiting
Twenty-four objects. Six makers. Everything chosen with care, and presented without pretence.
Explore the collection